What is SEO?
SEO refers to Search
Engine Optimization that is the action of making your website SEO friendly by
optimizing web pages of your website. It also helps you to get the a lot traffic
search engines (Google, Yahoo, Bing) and improves the visibility of your website.
It has different types and techniques.
white hat SEO refers
to the usage of optimization strategies, techniques and tactics that focus on a
human audience opposed to search engines and completely follows search engine
rules and policies.
SEO Techniques:
There are mainly three
techniques of Search Engine Optimization:
SEO techniques are
classified into two broad categories:
§
White Hat SEO - Techniques that search engines recommend
as part of a good design.
§
Black Hat SEO - Techniques that search engines do not
approve and attempt to minimize the effect of. These techniques are also known
as spamdexing.
§ Grey Hat SEO: Additionally there is gray hat SEO, where the optimizer utilizes a number of unpleasant strategies. In this technique of SEO the webmaster obtain as well as change links with another websites.
§ Grey Hat SEO: Additionally there is gray hat SEO, where the optimizer utilizes a number of unpleasant strategies. In this technique of SEO the webmaster obtain as well as change links with another websites.
White Hat SEO:
An SEO tactic is considered as White Hat if it has the following features:
ü
It
conforms to the search engine's guidelines.
§
It does
not involve in any deception.
§
It ensures
that the content a search engine indexes, and subsequently ranks, is the same
content a user will see.
§
It ensures
that a web page content should have been created for the users and not just for
the search engines.
§
It ensures
good quality of the web pages.
§
It ensures
availability of useful content on the web pages.
Always follow a White
Hat SEO tactic and do not try to fool your site visitors. Be honest and you
will definitely get something more.
·
Black Hat or Spamdexing
An SEO tactic, is
considered as Black Hat or Spamdexing if it has the following features:
Ø
Attempting
ranking improvements that are disapproved by the search engines and/or involve
deception.
§
Redirecting
users from a page that is built for search engines to one that is more human
friendly.
§
Redirecting
users to a page that was different from the page the search engine ranked.
§
Serving
one version of a page to search engine spiders/bots and another version to
human visitors. This is called Cloaking SEO tactic.
§
Using
hidden or invisible text or with the page background color, using a tiny font
size or hiding them within the HTML code such as "no frame" sections.
§
Repeating
keywords in the meta tags, and using keywords that are unrelated to the website
content. This is called meta tag stuffing.
§
Calculated
placement of keywords within a page to raise the keyword count, variety, and
density of the page. This is called keyword stuffing.
§
Creating
low-quality web pages that contain very little content but are instead stuffed
with very similar keywords and phrases. These pages are called Doorway or
Gateway Pages.
§
Mirror
websites by hosting multiple websites - all with conceptually similar content
but using different URLs.
§
Creating a
rogue copy of a popular website which shows contents similar to the original to
a web crawler, but redirects web surfers to unrelated or malicious websites.
This is called page hijacking.
Always stay away from
any of the above Black Hat tactics to improve the rank of your site. Search
engines are smart enough to identify all the above properties of your site and
ultimately you are not going to get anything.
Gray Hat SEO
There is also, the so called gray hat
SEO, where the optimizer uses some unnatural tactics. In this type of
SEO the webmaster may buy or exchange links with other websites.
Though search engines do not accept this type of optimization, it may help you get good rankings. If you choose to do grey hat optimization, be aware that this may not work for you website for a long period of time. You need to act as neat as possible, so that search engines do not get suspicions to your account.
Gray Hat SEO
There is also, the so called gray hat
SEO, where the optimizer uses some unnatural tactics. In this type of
SEO the webmaster may buy or exchange links with other websites.Though search engines do not accept this type of optimization, it may help you get good rankings. If you choose to do grey hat optimization, be aware that this may not work for you website for a long period of time. You need to act as neat as possible, so that search engines do not get suspicions to your account.
Source: http://www.tutorialspoint.com/seo/what-is-seo.htm
Tag :
SEO
0 Komentar untuk "What Is SEO, Its Types and Techniques?"